We both have very different tastes and what we enjoy as far as different foods goes varies widely. Susan is not a huge fan of sauces and condiments, while Rebekah puts them on anything she can.
We can both agree though that we are totally addicted to the amazing Adictos a la Salsa that comes right out of Coweta County.
We had our first taste of this delicious salsa when Susan purchased a mango salsa at one of the Main Street Newnan Market Days.
As soon as we tasted it, we knew we were hooked. We are not alone in our addiction. The name of Adictos a la Salsa is no coincidence.
Kellie and Bob invited us into the immaculately clean commercial kitchen in Newnan where they prepare their salsa to hear the story of how they got started and to watch the salsa get made.
Kellie first began to experiment with salsa when she obtained an authentic recipe from her Arizona in laws who all have strong Latino roots. She always loved visiting them and enjoying the amazing variety of authentic Mexican food they served.
She was amazed at the simplicity of the basic salsa recipe and how delicious it tasted with the vegetables and herbs she pulled from her own garden.
Kellie has a very creative mind and a knack for research, so of course she had to tweak the recipe and make it her own.
She loved the taste of the old world recipe, but also wanted to infuse it with the flavors of the Southwest. After extensive research on different types of salsa, she came up with the amazing creation that she now calls Adictos a la Salsa.
At first she only made the salsa for friends and family. Increasingly, her friends would request that she bring her salsa to parties and events. Eventually, people began dropping by her house and ask for some salsa.
Even though her homemade salsa was so popular, Kellie had no thoughts of making it into a commercially available product. She was busy with her full time corporate job. Then, the recession hit and she found herself in the same jobless boat as so many other Americans.
Kellie says she may not have tried to start a business if it hadn’t been for the encouragement and enthusiasm of her husband Bob. He was confidant that the average person would love her salsa.
Most of the salsas commercially available in Georgia lack the flavor and depth of a traditional salsa. Bob knew that Kellie’s blend far surpassed the watery tomato sauce fare that most Southerners think of as salsa.
The first focus groups confirmed this. They told Kellie that once you start eating the salsa, it’s very hard to stop.
Adictos a la Salsa is very much a family affair. Kellie and Bob work very well as a team. Kellie is the creative researcher and Bob is good at the business side. Kellie’s sister, a graphic designer, helped develop the packaging and the cute blurbs on the back of every jar.
Kellie and Bob are very particular about safety and quality. Kellie went back to school to learn modern food handling and safety practices. They are certified by the Department of Agriculture and test their product three times a week to ensure quality.
The salsa is available in a jarred version or a fresh. Kellie and Bob make the fresh salsa each week. The jarred salsa is made to their specifications by a packing plant. During the summer, the fresh salsa is still made with the vegetables Kellie grows in her garden.
The fresh salsa is all natural with no preservatives. The salsa in the jars uses apple cider vinegar as a preservative and is also all natural. Kellie explained to us that the apple cider vinegar gives the jarred salsa a little extra sweetness that some people prefer. Adictos a la Salsa is available in rehab (mild), habit (medium) and dose (hot). They also have delicious seasonal salsas in mango peach, cranberry and pumpkin cashew that are available at different times of the year.
We love the thick, chunky texture of Adictos a la Salsa. The tomato flavor takes a backseat to the onion, garlic and herbs that meld together to form a spicy, yet savory treat.
They encourage people to not just think of salsa as a medium for chips, but to explore all the ways in which you can add it to your daily meals and snacks. It’s a tasty way to get a healthy dose of vegetables in your life. You can add it to pasta dishes, hot dogs and hamburgers, scrambled eggs, on top of a bagel or soups, stews and chili.
We love the passion and drive the pair have for their company and can’t wait to see where they take it. They have plans to introduce a tomatilla salsa in the near future. Follow them on Facebook and Instagram to get frequent updates. You can also visit their website for recipes and suggestions for creative uses for your new favorite condiment.